Julie lynch
Your Experiential Strategist
A little bit about me...
With 20+ years of experience, I am a seasoned leader in events and experiential marketing. I've led strategic vision and execution globally across many brands.
I'm all about creativity and problem-solving. Whether it's sales, marketing, customer success, or managing teams, I thrive on bringing structure and customer focus.
Throughout my career, I've boosted audience numbers, accelerated deals, and revamped program portfolios for maximum impact. Handling budgets up to $100M+, I'm all about saving costs and maximizing resources.
My strengths? Think thought leadership, managing stakeholders, crafting experiential programs, and driving customer success. Plus, I'm your go-to for building and managing portfolios and analyzing KPIs and ROI.
My past and current adventures:
How I can help:
Fractional Leadership
Are you experiencing a gap in your leadership team and need some help? I am available for fractional leadership roles. I can bring my experience and strategic insight to drive innovation, streamline operations, and guide you and your team through periods of growth or change.
Strategy
Do you feel like your event strategy needs an audit or perhaps you feel you don’t have a solid event strategy foundation? Let’s work together on your event marketing strategy to leverage experiences to engage with your target audience to foster brand awareness and drive meaningful interactions that lead to lasting connections and business growth.
Portfolio Planning
The experiential industry is changing every day. Do you feel like your own portfolio is keeping pace? Bring me in to do an audit of your programs and sift through data and discovery to build a strong portfolio of programs to deliver business impact and maximum ROI.
Audience Advocacy/Content Curation
Are your programs putting your audience at the center of the experience? Do you need help diving into your personas and building curated content and experiences? I am a big believer in audience advocacy, bring me in to help put the customer at the center of all you do.
Organization and Operational Design
Burnt out? Concerned about resourcing with your internal and external teams? I am here to partner with you to build out a strategic operating model to drive effectiveness and efficiency within your organization.
Let’s work together...
